No doubt, we've entered the golden age of skincare. With customers spending billions of dollars a year on creams, serums, and cleansers that promise such miracles as wrinkle reduction, faded dark spots, improved elasticity, and beyond--you would think we'd be getting our fix. But even with a surfeit of products on the market, consumers are finding themselves increasingly frustrated with their unsolved skin struggles--and brands' broken promises. Founded by Harvard MBA Ming Zhao as well as Stanford PhD and computational physicist Amy Yuan, the up-and-coming beauty brand harnesses the power of science to transform the way we approach our skincare. With the understanding that no two people's skin is exactly the same, they set out to develop a data-driven model that delivers customized products made just for you, taking into account not only your skin type and skin concerns, but also your environment and your lifestyle.